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Michael Gil

MICHAEL GIL

  • Work
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  • blog

Raise the Fun

In 2016 Hasbro partnered with Big Spaceship to pioneer new ways of capturing that lightning, bottling it and applying it to every new game they’d launch. With the goals of inventing the next great game and bringing classic games back into the zeitgeist, we dove deep into the world of YouTube Challenges and internet trends to revolutionize the way products were made and marketed at Hasbro.

Role: Copywriter
AD: Bradford Gilmore, Andrew Walko
ACD: Kristen Krisa, Greg Berman
CD: Steve Street

 

Campaigns

Believe it or not, this is just a selection of the total number of campaigns our team created for Hasbro Gaming. The work was fast and furious and the production schedules tight, but our small team rose to the occasion and delivered over ten campaigns in 2017 alone.

Jemga Pass.gif
Simon Optix.gif
Egged on.gif
Don't Step.gif
Game Crate.gif
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Aside from traditional TVCs, we also created some fun made-for-digital content.