Michael Gil
Creative Director, Copy
Oakland, CA 
michael.gil@icloud.com 

Summary 

Deep creative leadership experience that runs the gamut from integrated marketing campaigns to digital product launches. Over 12 years of experience in concepting, writing, and shaping creative strategies for a variety of brands. I love combining a dreamer’s imagination and knack for storytelling with thoughtful brand strategy to create and execute provocative and effective work. 

Experience

Freelance / Contract
Creative Director / Copy Lead
2018 – Present
Clients: Chevron, Converse, Snowflake, One Bar, Marmot

• Big ideas and campaign creative for exciting brands and products.

• Developed Brand Guidelines, establishing tone of voice and copy guardrails. 

• Crafted mission statements, manifestos and brand-centric narratives

• Created compelling content for a variety of clients, translating complex technologies into accessible and engaging messages across press releases, sales collateral, and web content.

• Managed all aspects of content creation, from concept to execution, ensuring timely delivery of high-quality copy for digital and experiential marketing campaigns.

• Delivered UX writing and content strategies for technology companies, shaping digital experiences through cohesive content design.

• Maintained high attention to detail, ensuring flawless spelling, grammar, and structure in all deliverables, while managing multiple projects in a fast-paced, high-growth environment.

Rain the Growth Agency, Remote
Creative Director
April 2023 – March 2024

• Led creative direction for OOFOS footwear, overseeing integrated initiatives across digital and TV platforms.

• Crafted strong campaign copywriting for both brand-driven and performance-led initiatives, including OOH, taglines, and TV scripts, ensuring messaging was on-brand and aligned with strategic goals.

• Wrote and edited copy for a range of marketing materials, including press releases, 360 ad campaigns, emails, social media, and web content, ensuring all communications aligned with the client’s brand and accurately represented product technologies.

• Collaborated with external agencies and in-house teams to create engaging, cohesive content that sparked conversations and built affinity across channels.

• Managed multiple content projects simultaneously, meeting deadlines while maintaining high standards of grammar, editing, and proofreading across all deliverables.

Huge, Bay Area, CA
Associate Creative Director
July 2021 – February 2023

• Developed compelling, thought-provoking scripts for high-impact TV commercials and digital video content, inspiring brand loyalty and driving audience engagement for Google, Playstation and Okta

• Delivered writing across a wide range of platforms, including brand/product experiences, marketing campaigns, and content for social media, email, web, and print, ensuring a fresh and consistent brand voice.

• Led creative content for complex digital projects, collaborating with cross-functional teams to ensure alignment on messaging and branding across all touchpoints.

• Created and maintained voice consistency across all brand touchpoints, from digital campaigns to video scripts.

• Led the development of emotionally resonant narratives that enhanced brand engagement and drove results across multiple platforms.

• Partnered with award-winning product, brand, and stakeholder teams to deliver exceptional brand experiences across platforms, promoting adoption and user engagement.

Google (Studio XL), Bay Area, CA
Creative Lead
March 2019 – July 2021

• Part of a Google-embedded team at Huge responsible for launching and overseeing a wide variety Google initiatives including: Google Chrome relaunch, Google Pay 2.0, Chrome Enterprise 

• Defined the user experience for various Google products, leading the UX writing for interactive elements across web, mobile, and console platforms.

• Partnered with PMMs, designers, and engineers in early product grooming sessions, providing input on feature specs, user flows, and business objectives, ensuring content supported both UX and strategic goals.

• Led the writing process from initial concept through iteration, stakeholder approval, and handoff to localization, ensuring consistent and high-quality messaging across dozens of localized versions.

• Developed and executed content strategies integrating localization and accessibility best practices to optimize user engagement across diverse markets.

SPCSHP, Brooklyn, NY
Senior Copywriter
April 2016 – October 2018

• Developed Above the Line TV and social campaigns for brands including Dannon Oikos, Hasbro Games, Sony, and Greenpeace.

• Generated brand engagement through masterful storytelling, developing campaigns that resonated emotionally and inspired action.

• Crafted multi-channel content including social media posts, email copy, video scripts, UX writing, direct marketing, print, and out-of-home campaigns, all designed to engage and convert across platforms.

• Played a key role in pitching creative concepts, presenting with clarity and confidence to senior leadership and key stakeholders.

• Mentored junior copywriters, providing guidance through ideation sprints and feedback during the editing process to refine and polish campaign concepts.

Digitas, New York, NY
Copywriter
March 2015 – April 2016

• Lead writer for American Express’s Small Business Saturday national campaign and social activations.

• Delivered strategically informed copy for a variety of B2C and B2B American Express products, translating marketing objectives into creative solutions that resonated across multiple platforms, including digital, print, video, and social media.

• Partnered with art directors, designers, and strategists to produce engaging, concept-driven campaigns that delivered against client KPIs.

• Developed high-impact copy for emails, social media posts, and digital ads, focusing on maximizing engagement and conversion.

• Played a key role in campaign ideation, collaborating with creative partners to pitch innovative ideas to clients and internal stakeholders.

Resource/Ammirati, An IBM Company, New York, NY
Copywriter
October 2012 – April 2015

• Conceptualized and executed integrated campaigns for clients including Brooklyn Bowl, Cannondale, Cutty Sark, GT Bicycles, Labatt Blue, The Macallan. 

• Digital and UX copy for VitaminWater, and Woodchuck Hard Cider.

• Developed compelling product narratives and collaborated with design teams to ensure consistency across campaigns.

Education 

BA , English Writing University of Illinois
1997 - 2001