The team at YoLabs approached us to design its first-ever marketing site for its first-ever product launch: a personalized task app for everyday life.

From planning dinner to planning an entire wedding, Yohana provides vetted, dedicated assistants to tackle any task, big or small. The website needed to reflect this human touch, highlighting the moments we get back when we're not worrying about planning.

The copy for the new app would need to express the raw power of this new service as well as the casual, easy-to-use interface. Playful, engaging, and empowering were my three main mandates in crafting copy for both the educational web experience and product interaction moments.